IT2031 ELECTRONIC COMMERCE L T P C
3 0 0 3
UNIT I INTRODUCTION 9
Traditional commerce and E commerce – Internet and WWW – role of WWW – value chains – strategic business and Industry value chains – role of E commerce.
UNIT II INFRASTRUCTURE FOR E COMMERCE 9
Packet switched networks – TCP/IP protocol script – Internet utility programmes – SGML, HTML and XML – web client and servers – Web client/server architecture – intranet and extranets.
UNIT III WEB BASED TOOLS FOR E COMMERCE 9
Web server – performance evaluation - web server software feature sets – web server software and tools – web protocol – search engines – intelligent agents –EC software – web hosting – cost analysis
UNIT IV SECURITY 9
Computer security classification – copy right and Intellectual property – electronic commerce threats – protecting client computers – electronic payment systems – electronic cash – strategies for marketing – sales and promotion – cryptography – authentication.
UNIT V INTELLIGENT AGENTS 9
Definition and capabilities – limitation of agents – security – web based marketing – search engines and Directory registration – online advertisements – Portables and info mechanics – website design issues.
TOTAL = 45 PERIODS
TEXT BOOKS
1. Ravi Kalakota, “ Electronic Commerce”, Pearson Education,
2. Gary P Schneider “Electronic commerce”, Thomson learning & James T Peny Cambridge USA, 2001.
3. Manlyn Greenstein and Miklos “Electronic commerce” McGraw-Hill, 2002.
REFERENCES
1. Efraim Turvan J.Lee, David kug and chung, “Electronic commerce” Pearson Education Asia 2001.
2. Brenda Kienew E commerce Business Prentice Hall, 2001.
3 0 0 3
UNIT I INTRODUCTION 9
Traditional commerce and E commerce – Internet and WWW – role of WWW – value chains – strategic business and Industry value chains – role of E commerce.
UNIT II INFRASTRUCTURE FOR E COMMERCE 9
Packet switched networks – TCP/IP protocol script – Internet utility programmes – SGML, HTML and XML – web client and servers – Web client/server architecture – intranet and extranets.
UNIT III WEB BASED TOOLS FOR E COMMERCE 9
Web server – performance evaluation - web server software feature sets – web server software and tools – web protocol – search engines – intelligent agents –EC software – web hosting – cost analysis
UNIT IV SECURITY 9
Computer security classification – copy right and Intellectual property – electronic commerce threats – protecting client computers – electronic payment systems – electronic cash – strategies for marketing – sales and promotion – cryptography – authentication.
UNIT V INTELLIGENT AGENTS 9
Definition and capabilities – limitation of agents – security – web based marketing – search engines and Directory registration – online advertisements – Portables and info mechanics – website design issues.
TOTAL = 45 PERIODS
TEXT BOOKS
1. Ravi Kalakota, “ Electronic Commerce”, Pearson Education,
2. Gary P Schneider “Electronic commerce”, Thomson learning & James T Peny Cambridge USA, 2001.
3. Manlyn Greenstein and Miklos “Electronic commerce” McGraw-Hill, 2002.
REFERENCES
1. Efraim Turvan J.Lee, David kug and chung, “Electronic commerce” Pearson Education Asia 2001.
2. Brenda Kienew E commerce Business Prentice Hall, 2001.
No comments:
Post a Comment